MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE EVOLUTION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF CHANGING VIEWING TRENDS AND ONGOING COMPETITION

Linear broadcasts have long been recognized as mainstream television formats, relying on regularly timed shows via public channels. In contrast, OTT platforms operate on viewer-driven consumption, with Netflix, major competitors, and niche players serving as leading platforms. As media consumption habits shift, rivalry between conventional TV netwo